OQQ Press Conference

To redefine OQQ beyond athletic wear, we hosted a bespoke day party at an intimate Williamsburg private club in New York. Integrating a curated salon panel with professional styling demonstrations and presentational installations, the activation successfully shifted the brand narrative. This immersive fashion experience transformed market perception through high-level influencer engagement and a seamless blend of leisure and formality.

Influencer & Media Partners: 110+

Total Impressions: 260M+

Stylists and models presenting different styling choices of OQQ's looks on easels at the brand's press conference.
The host demonstrates the design and functionality of Women's Activewear, Gymwear, and Athleisure brand OQQ's products at the brand's press conference in Williamsburg.
The stylist dressing the model in the fashion presentation of Women's Activewear, Gymwear, and Athleisure brand OQQ's press conference in Williamsburg.
A fashion presentation with a woman modeling clothing from Women's Activewear, Gymwear, and Athleisure brand OQQ's press conference in Williamsburg.
Brand activation's main event, a live fashion panel with real-time demonstrations from Women's Activewear, Gymwear, and Athleisure brand OQQ's press conference in Williamsburg.
The lounging area of Women's Activewear, Gymwear, and Athleisure brand OQQ's press conference in Williamsburg.
Gift bags of Women's Activewear, Gymwear, and Athleisure brand OQQ's press conference in Williamsburg prepared by Dundu.n's New York team.
A fashion KOL captured at the photocall during the press conference activation for women's Activewear, Gymwear, and Athleisure brand OQQ.
Two fashion influencers captured at the photocall during womenswear brand OQQ's press conference in New York.
Snack bar at the women's wear brand OQQ's press conference event in New York.