"Year of Snake" 2025 Lunar New Year Party

To welcome the Year of the Snake, we transformed a premier New York Club into Spring Festival market. The design reinterpreted traditional Chinese iconography—from lanterns, dragons to rhythmic calligraphy—complemented by a nostalgic "night market" serving authentic delicacies. By merging heritage-inspired attire with New York’s nightlife and club culture, we delivered a vibrant, culturally-rich celebration of identity and cultural embracement.

Influencer & Media Partners: 160+

Total Impressions: 1,800,000+

In-person Attendance: 700+

Guests celebrating at experiential production agency ANG Concept's Lunar New Year Party.
Crowd dancing under the spring festival-themed visuals and decorations at experiential production agency ANG Concept's Lunar New Year Party.
Our party's DJ RoRoll holding the Chinese candied fruit at experiential production agency ANG Concept's Lunar New Year Party.
Two VIPs in front of the Chinese calligraphy scroll decorations at event production agency ANG Concept's Lunar New Year Party.
The vendor making Chinese candied fruit with fresh strawberries at the event production agency ANG Concept's Lunar New Year Party.
Dessert store Multisweet providing Chinese New Year bites at the event production agency ANG Concept's Lunar New Year Party.
Chinese lanterns hanging from the ceiling, illuminated at the experiential production agency ANG Concept's Lunar New Year Party.
Two fashion KOLs enjoying experiential production agency ANG Concept's Lunar New Year Party.
A fashion content creator in traditional Chinese attire standing in a dimly lit setting at experiential production agency ANG Concept's Lunar New Year Party.
Bottles are being served to the table guests of 00:00 Midnight Club at experiential production agency ANG Concept's Lunar New Year Party.
Four VIP guests standing together for a photo moment at event production agency ANG Concept's Lunar New Year Party.
People entering the main dancefloor of event production agency ANG Concept's Lunar New Year Party.